What Should I Include in a Wholesale Line Sheet?
What to include in a wholesale line sheet
A wholesale line sheet works best when it reads like a buyer-ready checklist, not a mini brochure. Buyers want to see what the product is, what it costs, how it is ordered, and what happens after they place the order.
Here is what to include on every line sheet:
- Brand name and contact details: business name, email, phone, website, and wholesale contact.
- Product names and SKUs: every item needs a clear identifier so orders are accurate.
- Product images: clean photos that show the item clearly.
- Wholesale pricing: the price the buyer pays.
- Suggested retail pricing: the price you expect the buyer to sell at.
- Variants: sizes, colors, scents, styles, or other options.
- Case packs or pack sizes: how products are sold in wholesale units.
- Order minimums: per order, per style, or per variant.
- Lead times: how long production or fulfillment takes.
- Wholesale terms: payment terms, shipping details, returns, damages, and reorder rules.
A quick example helps. If you sell candles, one line might read: SKU CAN-08-LAV, 8 oz Lavender Candle, wholesale $12, suggested retail $24, case pack 6, minimum 2 cases, lead time 10 business days. A buyer can work with that.
That is the whole job of the sheet. Make buying easy.
What is a wholesale line sheet?
A wholesale line sheet is a short sales document that gives retail buyers the facts they need to place an order. It is not a full catalog, and it is not a retail product page dressed up as wholesale material.
A retail page is built to sell one shopper on one product. A line sheet is built to help a store buyer review multiple products fast, compare pricing, check order minimums, and decide what belongs in their assortment.
That difference matters more than people think. A beautiful retail page can still fail as a wholesale sheet if it leaves out SKU numbers, case packs, or lead times.
If you already have product pages in your OpoShop store, you are not starting from zero. You already have product names, photos, descriptions, and variants. What you need to add are the wholesale buying fields that retail shoppers never see, like MOQ, case pack, and ship timing.
Weak: "Soft cotton tee available in many colors." Stronger: "SKU TEE-100, 100% cotton tee, sizes S to XL, six colors, wholesale $14, suggested retail $32, case pack 4, lead time 7 business days."
That is the shift. Less persuasion. More buying clarity.
Why does a wholesale line sheet matter when selling on Faire?
A wholesale line sheet matters because buyers move fast, and anything unclear slows the order down. If a buyer has to email you just to ask for wholesale pricing, pack size, or delivery timing, you have already added friction.
This matters even more when you are adding Faire alongside your retail store. A merchant selling on OpoShop may already have polished retail pages, but wholesale buyers are looking for a different set of details. They want to know if the margin works, if the pack size fits their shelf space, and if the lead time works for their buying window.
A clean sheet also protects you from mismatched information. Say a mug is listed at $9 wholesale on your line sheet, but your Faire setup shows $10.50 and your retail store suggests a $22 price while the line sheet says $18. That kind of mismatch creates confusion fast. It can also make a buyer question the rest of the data.
There is also the inventory side. If your line sheet includes products that are not actually ready for wholesale, or products with unstable stock, you create problems before the first reorder. For OpoShop merchants, line sheet accuracy is not just about presentation. It is tied to how cleanly retail and wholesale can run side by side.
If you are getting your wholesale assortment ready, organize your product details first so the numbers match everywhere they need to match.
How do you build a wholesale line sheet step by step?
You build a wholesale line sheet by starting with brand details, then adding product data, pricing, order rules, and fulfillment terms in the same order a buyer thinks through a purchase. That order makes the sheet easier to scan and easier to trust.
1. Start with the brand and contact information
The top of the sheet should tell the buyer exactly who you are and how to order. Keep it simple: brand name, logo, website, wholesale email, and phone number.
If you attend trade shows or send PDFs by email, add the season or collection name too. A buyer sorting through ten vendor files needs to know which document they are looking at.
2. Turn retail product data into wholesale-ready product rows
This is where many merchants get stuck. Your OpoShop store may already have strong retail product pages, but retail copy does not automatically become wholesale copy.
A buyer-friendly row needs fields like SKU, wholesale price, suggested retail, MOQ, case pack, and lead time. If your retail page says "available in blue, clay, and cream," the line sheet should say something closer to "SKU BWL-12, stoneware bowl, colors blue/clay/cream, wholesale $11, suggested retail $24, case pack 4, MOQ 8 units."
The cleaner your data is in OpoShop, the easier this becomes. If product names, variants, and images are messy in your store, they stay messy when you build wholesale materials.
3. Add the buying details buyers actually need
Wholesale buyers expect pricing and order rules to be easy to find. Do not bury them in a footer or force someone to request them by email.
Include these fields for each item or product family:
- Wholesale price: what the buyer pays per unit.
- Suggested retail price: what you recommend they charge in store.
- MOQ: the minimum order quantity.
- Case pack: how many units come in a case or inner pack.
- Variants: color, size, scent, style, or material options.
- Lead time: how long it takes to ship after the order is placed.
A simple pricing example looks like this: wholesale $8, suggested retail $18, MOQ 12 units, case pack 6. A buyer can do the math in seconds.
4. Finish with terms and fulfillment notes
The last part of the sheet should answer the questions that usually show up right before a buyer places an order. What are your payment terms? Do you accept returns? What happens if items arrive damaged? How long do reorders take?
This section does not need legal language. It needs clear language. A buyer should know what to expect without scheduling a call.
If you want to add Faire without retyping product and pricing details over and over, that is the moment to think about your workflow, not after the first mismatch.
Wholesale line sheet vs wholesale catalog: which should you use?
A wholesale line sheet is for fast buying decisions, while a wholesale catalog is for fuller browsing and brand presentation. Most merchants end up using both, but they do different jobs.
A line sheet is tighter. It focuses on order details. A catalog has more room for lifestyle images, collection stories, merchandising ideas, and fuller product descriptions.
Here is the practical difference:
| Format | Wholesale line sheet | Wholesale catalog | Best use |
|---|---|---|---|
| Main purpose | Fast ordering and buyer review | Broader brand and product presentation | Use line sheets for ordering, catalogs for selling the collection story |
| Product detail style | SKU, price, MOQ, case pack, lead time | Richer descriptions and more imagery | Use line sheets when a buyer is comparing products quickly |
| Length | Short, often 1 to 4 pages | Longer, often multi-page | Use catalogs for outreach packets or seasonal presentations |
| Best moment | Order writing, trade shows, buyer follow-up | Early discovery and brand introduction | Use both together if the buyer needs context and order details |
If you only have time to make one document, start with the line sheet. It does the immediate job better. A catalog can come later.
That said, some products need more storytelling before a buyer understands the assortment. If you sell giftable sets, seasonal collections, or products with a strong visual story, a catalog can help warm up interest. Then the line sheet closes the loop by making ordering simple.
What common wholesale line sheet mistakes should you avoid?
Most wholesale line sheet mistakes come from missing buying details or from copying retail information over without adapting it for wholesale. Both problems are fixable, but they cost time and trust if they reach buyers.
Watch for these mistakes:
- Missing SKUs: product names alone are not enough when a buyer is placing a real order.
- Unclear pricing: if the buyer cannot tell wholesale price from suggested retail price, the sheet fails.
- Outdated inventory or availability: if an item is listed but not actually ready, you create avoidable back-and-forth.
- Inconsistent product information: the line sheet, Faire listing, and OpoShop store should not disagree on names, variants, or pricing.
- Too many retail-only products: not every item belongs in wholesale.
- Missing terms: payment, shipping, damages, and reorder timing should be stated clearly.
That point about retail-only products is worth slowing down on. A lot of merchants assume every product in their OpoShop store should appear on the wholesale sheet. Usually, that is not the right move.
Some products are great for direct-to-consumer and weak for wholesale. Think low-margin add-ons, made-to-order one-offs, fragile bundles, or products with too many variant combinations. A buyer does not need your full retail assortment. A buyer needs the products that are easy to stock, easy to reorder, and priced in a way that still works for both sides.
What do we recommend for OpoShop merchants selling on Faire?
We recommend cleaning up product data in OpoShop first, choosing a smaller wholesale assortment on purpose, and making sure retail and wholesale information stay aligned before you start sending buyers a line sheet. That order saves a lot of cleanup later.
Start with the products that already make sense for wholesale. Good candidates usually have steady demand, simple variants, healthy margins, and predictable fulfillment. A candle in three scents with a case pack of 6 is easier than a personalized item with 18 color options and a two-week handmade timeline.
Then check your numbers side by side. If your OpoShop store shows one set of product names, variants, and pricing, but Faire uses another, your line sheet becomes a patch job. That is where double data entry starts creeping in, and it usually gets worse with every new product.
A cleaner workflow is to keep your source product information organized in OpoShop, decide which items are wholesale-ready, and use a sync process so pricing and inventory stay aligned between retail and Faire. That does not just save admin time. It also reduces the chance that a buyer orders 24 units of something your retail store has almost sold through.
Best answer: Build your wholesale line sheet from clean product data, not from scattered notes and old PDFs. If you sell on OpoShop and want to add Faire, choose the products that actually belong in wholesale, make sure pricing and stock rules match across channels, and use a setup that keeps retail and wholesale in sync instead of forcing more manual work.
If you are ready to add wholesale without creating a second job for yourself, take a look at how Faire Sync fits into that workflow.
FAQs
What is the difference between a wholesale line sheet and a catalog?
A wholesale line sheet is a short ordering document with product names, SKUs, wholesale pricing, suggested retail pricing, minimums, and terms. A catalog is broader and usually includes more images, brand storytelling, and longer product descriptions. Use a line sheet when the buyer is ready to review or place an order.
Should I include retail prices on a wholesale line sheet?
Yes. Suggested retail pricing helps a buyer quickly understand margin and decide if the product fits their store. Just make sure the suggested retail price matches the pricing approach you are using in Faire and in your OpoShop store.
How many products should go on a wholesale line sheet?
A wholesale line sheet should include the products that are actually ready for wholesale, not every product you sell. For many merchants, that means starting with a focused assortment instead of listing 40 items just because they exist in the retail store.
Do I need to include order minimums and lead times?
Yes. Order minimums and lead times are standard wholesale buying details, and buyers expect to see them upfront. If those details are missing, buyers usually have to stop and ask before they can move forward.
Can I use the same product information from my retail store for wholesale?
Yes, but retail product information usually needs to be adapted. Your retail store gives you the starting material, while wholesale needs added fields like SKU, MOQ, case pack, suggested retail, and lead time.
How often should I update my wholesale line sheet?
Update your wholesale line sheet any time pricing, inventory availability, lead times, variants, or terms change. At a minimum, review the sheet before outreach, before trade shows, and before sending buyers to your Faire assortment.
A clean line sheet makes wholesale easier to buy, easier to manage, and easier to keep aligned with your retail store.
